Privacy Policy

Last update:

October 21, 2025

Effective Date: 21 Oct 2025

Purpose

We Lead Sdn. Bhd., doing business as w3Lead ("Company," "we," "us," or "our"), respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or interact with us in any way.

This Privacy Policy should be read together with our Terms & Conditions and any other privacy notices we may provide to you when collecting your personal data.

Important Information

Who We Are

w3Lead is a Revenue Generation Agency based in Malaysia. We provide lead generation, sales automation, system development, and revenue optimization services to businesses worldwide.

Legal Entity: We Lead Sdn. Bhd.
Trading As: w3Lead
Registered in: Malaysia

Scope of This Policy

This Privacy Policy applies to personal data collected through:

Our website (www.w3lead.co)
Email communications
Client service engagements
Events, webinars, and consultations
Social media interactions
Any other interactions with w3Lead

Not Intended for Children

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately so we can delete it.

Third-Party Links

Our website may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these external sites. This Privacy Policy only applies to information collected by w3Lead.

Contact Details

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Data Protection Contact:
We Lead Sdn. Bhd. (w3Lead)
Email: hello@w3lead.co
Address: H-7-1, Desa Kepong, Jalan Rimbunan Teratai 1, Pekan Kepong, 52100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

You have the right to make a complaint to the relevant data protection authority in your jurisdiction. However, we encourage you to contact us first so we can address your concerns directly.

Information We Collect

We collect different types of personal data depending on how you interact with us:

1. Information You Provide Directly

When you contact us or request services:

Full name
Business name and role/title
Email address
Phone number
Company information
Industry and business details
Service requirements and preferences
Any information you include in messages, forms, or communications with us

When you create an account or access our systems:

Username and password
Account preferences
Billing and payment information
Communication preferences

When you engage our services:

Business objectives and goals
Current systems and tools in use
Marketing and sales data
Website and campaign analytics
Customer data you share with us for service delivery
Financial information related to revenue and performance
Any content, files, or materials you provide

2. Information We Collect Automatically

Technical Information:

IP address
Browser type and version
Device type and operating system
Time zone setting and location
Browser plug-in types and versions
Pages visited and time spent on pages
Referring website or source
Date and time of access

Usage Data:

How you navigate our website
Features and services you use
Search queries and preferences
Interaction with emails we send you

Cookies and Tracking Technologies:We use cookies and similar tracking technologies to monitor activity on our website and store certain information. See the Cookies section below for more details.

3. Information from Third Parties

We may receive information about you from:

Marketing and advertising platforms (Google, Facebook, LinkedIn, etc.)
Analytics providers (Google Analytics, etc.)
Payment processors (for transaction information)
Business partners and referral sources
Publicly available sources (social media profiles, company websites, business directories)
Data enrichment services to enhance the information we have about business contacts

4. Information from Service Delivery

When providing our services, we may collect:

Campaign performance data
Lead and customer data from your systems
Website analytics and user behavior data
CRM data and sales pipeline information
Advertising account data and metrics
API access logs and integration data

How We Use Your Information

We use your personal data for the following purposes:

Service Delivery and Performance

To provide, deliver, and manage our services
To process and fulfill your service requests
To set up and configure systems, software, and integrations
To manage your account and relationship with us
To communicate with you about your projects and services
To provide customer support and respond to inquiries

Business Operations

To process payments and manage billing
To collect payments and recover debts owed to us
To manage contracts and legal obligations
To conduct business analysis and planning
To maintain business records and documentation

Improvement and Development

To understand how you use our website and services
To develop new products, services, and features
To test and improve existing services
To conduct research and analysis
To optimize our website and user experience

Marketing and Communications

To send you marketing communications about our services
To provide you with relevant content and information
To invite you to events, webinars, and consultations
To personalize your experience with our services
To measure the effectiveness of our marketing campaigns

Legal and Security

To comply with legal obligations and regulations
To protect our legal rights and interests
To prevent fraud, abuse, and security threats
To enforce our Terms & Conditions
To resolve disputes and troubleshoot problems

Analytics and Reporting

To analyze website traffic and usage patterns
To measure service performance and effectiveness
To generate insights and reports for clients
To track campaign performance and ROI
To conduct A/B testing and optimization

Legal Basis for Processing

We process your personal data based on the following legal grounds:

Performance of a Contract

When processing is necessary to fulfill our service agreement with you, including:

Delivering the services you've purchased
Managing your account and relationship
Processing payments and billing
Providing customer support

Legitimate Interests

When we have a legitimate business interest, such as:

Operating and improving our business
Marketing our services to prospects and clients
Analyzing and optimizing our services
Protecting our business from fraud and security threats
Managing our relationships and communications

We balance our legitimate interests against your rights and only process data when we believe our interests do not override your rights.

Legal Obligation

When we must process your data to comply with:

Malaysian laws and regulations
Tax and accounting requirements
Legal requests and court orders
Anti-money laundering and fraud prevention regulations

Consent

When you have given us explicit consent to process your data for specific purposes, such as:

Receiving marketing communications
Sharing data with specific third parties
Certain types of data analysis or research

You can withdraw consent at any time by contacting us.

Marketing Communications

How We Use Your Data for Marketing

We may use your personal data to send you marketing communications about our services, industry insights, events, and offers that may be relevant to you. This includes:

Email newsletters and updates
Service announcements and new offerings
Event invitations and webinar notifications
Case studies and success stories
Industry insights and educational content

Opting Out

You can opt out of marketing communications at any time by:

Clicking the "unsubscribe" link in any marketing email
Emailing us at hello@w3lead.co with your request
Updating your communication preferences in your account settings

Please note that opting out of marketing communications does not affect:

Transactional emails related to services you've purchased
Important service updates or changes to our terms
Responses to your inquiries or requests
Legal or security notifications

Third-Party Marketing

We will never share your personal data with third parties for their own marketing purposes without your explicit consent.

Sharing Your Information

We respect your privacy and do not sell, rent, or trade your personal information. We only share your data in the following circumstances:

Service Providers and Partners

We may share your data with trusted third-party service providers who help us deliver our services, including:

Hosting and infrastructure providers (website hosting, cloud storage)
Marketing platforms (email service providers, advertising platforms)
Analytics providers (Google Analytics, tracking tools)
Payment processors (payment gateways, billing services)
CRM and automation tools (customer relationship management systems)
Communication tools (video conferencing, messaging platforms)
Software development partners (for custom development projects)

These service providers are contractually obligated to protect your data and only use it to provide services to us.

Client Service Delivery

When providing services to you, we may need to share data with:

Advertising platforms (Facebook, Google, LinkedIn) to manage your campaigns
Integration partners (to connect your systems and tools)
Contractors or specialists working on your specific projects (under confidentiality agreements)

Business Transfers

If w3Lead is involved in a merger, acquisition, sale of assets, or bankruptcy, your personal data may be transferred as part of that transaction. We will notify you of any such change and how it affects your data.

Legal Requirements

We may disclose your personal data when required to:

Comply with applicable laws, regulations, or legal processes
Respond to lawful requests from government authorities or law enforcement
Enforce our Terms & Conditions and agreements
Protect our rights, property, or safety, or that of our clients or the public
Prevent fraud, security threats, or illegal activities
Defend against legal claims

Aggregated or Anonymous Data

We may share aggregated, de-identified, or anonymous data that cannot be used to identify you for:

Industry research and insights
Marketing and promotional purposes
Business development and partnerships
Performance benchmarking

How We Store Your Information

Security Measures

We implement commercially reasonable technical and organizational security measures to protect your personal data, including:

Encryption of data in transit and at rest
Secure access controls and authentication
Regular security assessments and updates
Employee training on data protection
Secure data backup and recovery procedures
Monitoring for security threats and incidents

However, no method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Your Responsibility

You are responsible for:

Keeping your login credentials confidential
Using strong, unique passwords
Not sharing account access with unauthorized persons
Notifying us immediately of any suspected unauthorized access
Ensuring the security of your own devices and networks

Data Breaches

In the event of a data breach that affects your personal data, we will notify you and relevant authorities as required by applicable law.

International Data Transfers

w3Lead is based in Malaysia and serves clients globally. Your personal data may be transferred to and processed in countries outside your country of residence, including:

Malaysia (where our primary operations are located)
Countries where our service providers and partners are located
Countries where cloud storage and hosting services operate

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

Standard contractual clauses approved by data protection authorities
Ensuring the recipient country provides adequate data protection
Obtaining your explicit consent where required

Please contact us if you would like more information about international data transfers.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations.

Retention Periods

Client data: We typically retain client data for the duration of our service relationship plus:

7 years for financial and tax records (as required by Malaysian law)
3-5 years for business records and communications
As long as necessary to resolve disputes or enforce agreements

Marketing data: We retain marketing contact data until you unsubscribe or request deletion, after which we may keep a suppression record to honor your preferences.

Website data: Technical and usage data is typically retained for 1-2 years for analytics purposes.

Legal requirements: Some data may be retained longer if required by law, regulation, or legal proceedings.

Deletion Requests

You can request deletion of your personal data at any time by contacting us at hello@w3lead.co. We will delete your data unless we have a legal obligation to retain it.

After termination or deactivation of your account, we may retain certain information for backup, archival, audit, or legal purposes for a commercially reasonable time.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us recognize your device and remember information about your visit.

Types of Cookies We Use

Essential Cookies: Required for our website to function properly

Authentication and security
Session management
Load balancing

Analytics Cookies: Help us understand how visitors use our website

Google Analytics
Traffic analysis
User behavior tracking

Marketing Cookies: Used to deliver relevant advertising and track campaign effectiveness

Retargeting pixels (Facebook, Google, LinkedIn)
Conversion tracking
Ad performance measurement

Preference Cookies: Remember your settings and preferences

Language preferences
Display settings
Previously viewed content

Managing Cookies

You can control cookies through your browser settings:

Accept all cookies
Reject all cookies
Receive notifications when cookies are set
Delete existing cookies

Please note that blocking or deleting cookies may affect the functionality of our website.

Most browsers accept cookies by default. You can usually change your browser settings to refuse cookies or alert you when cookies are being sent.

Do Not Track Signals

Some browsers include a "Do Not Track" feature. Our website does not currently respond to Do Not Track signals.

Children's Privacy

Our services are intended for businesses and individuals aged 18 and older. We do not knowingly collect personal data from anyone under the age of 18.

If we learn that we have collected personal data from a child under 18 without parental consent, we will delete that information as quickly as possible.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at hello@w3lead.co.

Third-Party Websites and Services

Our website may contain links to third-party websites, plugins, applications, or services. We are not responsible for the privacy practices or content of these third parties.

When you click on a third-party link or use a third-party service:

You leave our website and this Privacy Policy no longer applies
You are subject to the third party's terms and privacy policy
We recommend reviewing their privacy practices before sharing any personal data

This includes:

Social media platforms (Facebook, LinkedIn, Instagram)
Payment processors
Analytics and tracking services
Advertising networks
Client systems and platforms we integrate with

We are not responsible for how third parties collect, use, or protect your personal data.

Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal data:

Right to Access

You can request a copy of the personal data we hold about you.

Right to Rectification

You can request that we correct inaccurate or incomplete personal data.

Right to Erasure ("Right to be Forgotten")

You can request deletion of your personal data in certain circumstances, such as:

The data is no longer necessary for the purposes it was collected
You withdraw consent (where processing was based on consent)
You object to processing and there are no overriding legitimate grounds
The data was unlawfully processed

Right to Restriction of Processing

You can request that we limit how we use your data in certain situations.

Right to Data Portability

You can request to receive your personal data in a structured, commonly used, machine-readable format and have it transferred to another organization.

Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Where we process your data based on consent, you can withdraw that consent at any time.

Right to Lodge a Complaint

You have the right to complain to a data protection authority about our collection and use of your personal data.

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: hello@w3lead.co
Subject Line: Data Protection Request

Please include:

Your full name and contact information
A description of the specific right you wish to exercise
Any relevant details to help us locate your data

We will respond to your request within 30 days and may need to verify your identity before processing your request.

Limitations

Some rights may be limited by law or where we have legitimate reasons to retain your data (e.g., legal obligations, defending legal claims, or fulfilling our service obligations).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons.

When we make changes:

We will post the updated Privacy Policy on this page
We will update the "Effective Date" at the top of this policy
For material changes, we may notify you via email or website notice

Your continued use of our website and services after any changes constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

Questions and Complaints

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:

Email: hello@w3lead.co
Address: We Lead Sdn. Bhd. (w3Lead), H-7-1, Desa Kepong, Jalan Rimbunan Teratai 1, Pekan Kepong, 52100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

We take privacy concerns seriously and will investigate and respond to all complaints.

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

For Malaysia: Personal Data Protection Department
For EU residents: Your local Data Protection Authority
For UK residents: Information Commissioner's Office (ICO)

Last Updated: 21 Oct 2025

Acknowledgment

BY USING OUR WEBSITE OR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO ITS TERMS.

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